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Oh, and to the tune of…

(That’s over 100,000 unique impressions on your business per quarter)

But why roadie free radio?

Great question. Glad you’re here.

Look, we realize there’s a thousand (or more) podcasts out there, some of which may outnumber our stats above. So why is sponsoring our project the smart move? One word. Listener loyalty. (Okay, two words.)

Our show features a certain niche of music and film that keeps listeners engaged. We go behind the scenes to interview the roadies, techs, and rockstars that bring major entertainment to life. Listening to Roadie Free Radio feels exclusive — like you just scored an all-access pass to hundreds of your favorite shows.

The beauty of catering to this industry is that there’s no shortage of people to interview, and each of them brings new listeners to the table, whether it’s friends, family, or other roadies on the bus. We have built a platform for the pros to connect over shared stories — and network. Not only is it a podcast. It’s a community.

So Why sponsor a podcast in the first place? Why shouldn’t I just buy a billboard?

Another great question. Damn, you’re good.

The answer is simple, really. Your target market is listening to podcasts.

104 MILLION Americans listen to podcasts every month*. That’s about a quarter of the population of the United States. That’s narrowing it down just a bit. To dig deeper, 41% of that pool have an annual income of $75K or more.

Not only does this market have the cash to spend, but new research from Edison says 85% of podcasters listen to the entirety of their podcasts. (We don’t know him personally though).

So, compared to quick YouTube ads that fight for short attention spans, or paying for a billboard that everyone drives past in seconds, sponsoring a podcast gives your business the opportunity to deliver a detailed message directly to your consumer.

*This research according to PodcastHosting.com

But that’s enough of us talking. Hear it from our listeners!

Or hear it from our previous sponsors themselves…

“Roadie Free Radio is entertaining, inspiring, and educational. Larry is a fantastic storyteller and balances engaging conversations with practical advice from people who have spent their lives on the road. Roadie Free Radio is an important part of moving our industry into one of diversity and inclusion, featuring women roadies on a regular basis and going beyond the typical questions of "What's it like to be a woman on the road?" SoundGirls is proud to support Roadie Free Radio.”

Karrie Keyes, Co-Founder SoundGirls.Org

“Larry Milburn is an ultra-passionate fellow committed to telling the stories of the people behind the music event production industry. His dedication to exploring the personalities and processes is unique and he is a total pleasure to work with. TELEFUNKEN has collaborated with Larry both locally in Connecticut, as well as at other industry events like NAMM (CA) and the Audio Engineering Society conference in New York City. His podcast is an excellent resource for learning about the important players in the music, audio, event production and film industry.”

Alan Venitosh, Director of Operations - Telefunken

So what are you waiting for? Grab your gear and hop on! This bus is moving — with or without ya.